Some of you may remember a post I
did a while back about choosing to self-publish rather than go the traditionalroute. In that post, I talk about my evolving perspective of the publishing
industry. I concluded with self-publishing because “in the eye of the reader,
[the mode of publication] doesn’t matter.” They just want a good book.
Now, the problem with this line of
thought is the fact that it takes a lot of work and even more luck to get a
self-published book in front of a reader. If I have any insight into the
everyday reader’s mind, they choose books based on a) recommendations from
friends or Amazon, b) randomly stumbling upon it in a book store, or c) searching
for a specific type of book.
Most readers choose books based on
word of mouth. When a friend is reading a book, or two friends, most people who
enjoy reading don’t want to be left out of the discussion. Why do you think Harry Potter, Twilight, and The Hunger
Games have done so well? People talked the books up to their friends.
